Artificial Intelligence (AI) plays a vital role in design work. (AI) shapes how we think, feel, and behave. It drives the decisions that define our future. Though relatively new, AI and User Experience (UX) designers have some similar functions. Namely, they both gather data, analyze user interactions and predict human behavior.
AI helps boost creativity for designers, it takes care of some basic and tedious work, freeing up the designer can spend that time on idea building and other tasks.
AI is like a virtual assistant for a designer, it gives the designer time to focus on ideas and creativity.
The increased digitalization of experiences in our post-pandemic world is leading to a surge in demand for UI/UX designers. AI has now gained a strong foothold in the delivery of designs and user experiences. Users expect immediate, accurate, and useful responses from websites or helplines. The users don’t want to hang around interminably waiting for a human-based response and they certainly don’t want to be passed from one department to another when they are seeking information or help — AI can be used to streamline the user’s interaction with a designer’s work.
Even though UX design is a creative stage of the product-development process, AI can play a major role in design. You can make use of various algorithms that are based on historical patterns in user data to create flow diagrams that enhance the design work and the user experience.
The implementation of AI in mobile apps has led to the development of advanced interfaces, making consumer interactions clear and convenient. It could be argued UX Design and AI possess similar and fundamental functionality. They both attempt to provide optimization by interpreting and understanding user experience or patterns.
UX design and AI are focused on different types of outcomes but need to be integrated and managed together. Creating a common language, goals, and shared working practices are important in delivering a well-designed product.
It is easy to let the technology drive the outcome. In other words, doing something because you can or because it looks smart or shiny. Make sure your developments are based on user needs and improving the user experience and not simply following the technology blindly, the best designs will come from a mix of technology and human input.
AI algorithms can determine what blogs users read, email browsing data, websites visited, and the duration spent on each website. This can help to improve personalized emails for customers, amongst other things. After all, who wouldn’t prefer a personalized email, even if it has promotional content?
Personalized user experience is the most important aspect to achieve customer satisfaction. Platforms that make users feel loved and cared for have high levels of user retention. For example, a platform like Netflix that uses your previously watched shows to recommend a similar series will keep more users than a platform that doesn’t incorporate a similar AI.
AI helps create personalized email content for each user by analyzing their behavior patterns on each website and the blogs they read and so on. It helps in sending emails that are more relevant to the customer.
The use of AI in the design process has made designing more comfortable and efficient for creators. With AI providing information about user behavior and patterns, the design can become more relevant and customer-friendly. AI has made the user experience satisfying; users get treated to customized products and personalized services.
We are moving towards a more digitally connected world. We are moving to a world where websites and applications change according to a user's requirements. The user experience and design trends will keep on advancing with time.
“Artificial Intelligence, Deep Learning, Machine Learning — Whatever you are doing if you don’t understand it, learn it. Because otherwise, you are going to be a dinosaur within three years” — Mark Cubin
References:
https://www.jeffbullas.com/artificial-intelligence-design/
https://www.iotforall.com/how-can-artificial-intelligence-revolutionize-user-experience
